THE ROLLS ROYCE

Thanks to Google I was searching for "The Mobile Store Rolls Royce" and recieved about 711,000 results.

My Company :- "The Mobile Store" owns a Rolls Royce Phantom and trust me that's a beauty on Road.

I think its a great idea to have a car like this, paint your name and leave it open on the roads.A good brand recall excercise. Even more effective if we had Katrina or Karina as our brand Ambassador and rather much more cost Effective.

But to my surprise I even got a few results contrary to my mindset, check this out:- http://www.youtube.com/watch?v=o6MG9JuJY_E

On a very serious note. Do you have a publicity stunt bettter than this???

Suggest me w'll implement that.

Fun Facts about the car:-

We are running a Fun-Habba-Hangama where-in we take this Car to the Major Places in Bangalore and also near to our Show-Rooms and talk to the Public about the car and then later about the Offers going on.

The intitial response was superb so we changed the format and started to question the public about the Car. I found that was more engaging and more interesting. Whosoever Answers it correctly is supposed to be the Lucky one to Win a ride with Rolls and many more interesting Gift Hampers.

Question were:-

1. How many Gears are there in the Car.

The trick is there is virtually no gear in the Car. It's totally Automatic with no Gear to be changed and absolutely no Clutch.

2. How many Colors this car is available in. Again no limiation, it's a totally customozed car and as per my information it take more than 8 months to make 1 Car like this. you can prefer any color for this.This is what we have done :- A White-Red Combo that goes wel with the theme of ours.

3. Mileage of the Car was yet another interesting question that we raised. Nobody in the crowd could answer that. To everybody's surprise it was 1 Litre 1Km. With Roads like what we ahve in Banagalore whats more can we expect. :P

4. The next question was usually again related to the Milage of the Car:- The Fuel Tank Capcity of the Car: That's actually 100 lts, a comparatively easy question.

5. The cost of the Car was yet another question.

6. There are more than 50 Speakers in the Car. They have enough power to blow off you anything.....

7. There are approx 51 buttons in the car each has its own functionality.

Like one of the Buttons is used when ever there is a bumper on the Road and the Car raises from its' platform.

8.Suiside Doors. This is what the Rear Hindge Doors are called. Literaly no one in the public knew that...Only a pilot answered that.

The Doors are all automatic and only you need to press a button to operate them.

Leather Seats, AC with 8ton Capacity(what we have in home is 1ton AC and at Offices with 1.5 ton Capacity). What more can you expect.

Party with Rolls

We are also partenered with Club Black Cascade, Airport Road, who is supporting us with offering us free couple passes to the House for a Dance and Dine Party .  No Wonders our Lucky Winners and also  our Customers go speachless at such an Offer.

The Ecxitement doesn't ends here and the best part is still on. With Offers like Party-with- Rolls, Ride-with-Rolls etc. we are also having many more offers running currently for Josh-e-June(Josh-e-June is the name of the Marketing plan .

Offers at The Mobile Store:

0 Margin Sale: It's our Anniversary Offer and for that we are giving the Mobile at the Cost Price.

Har-koi-Lucky: Free Gifts with Ever Purchase.

Ride-with-Rolls: Purchase any handset above Rs. 10k and you can get a free ride in Rolls Royce Phantom.

Party-with-Rolls: For Lucky Winners at Club Black Cascade.

Rs.999-for-Dual Sim-Colored Mobile Phone with free talk-time.

Data Card in Rs. 1999: Reliance Netconnect in just Rs. 1999.

                                                                                          0 Margin Offer

                                                                              

 Our 3-in-1 DVD Offer and Instant Cash Discount Offer is doing wonders to our Sales.


The Majestic Activity under Fun-Habba-Hangama-->

Majestic Activity at our Kormangla Store.

We have started this Majestic Activity where-in every weekend out-side the stores we engage the public with Games and Fun Elements.

This helps us increase footfalls at our stores and in-turn the public gets a good time-pass to do.

Deciding the Rules is one tough job, MC Roahan at Krm Store-->

Suggestions and Feedback are most welcome.